(South Bay, California)

I'm AJ, a creative producer and designer. I direct brands, build the systems behind them and ship the code.

Amador
Jaojoco

Now
Apple
Aug 2025 to Nov 2026
Practice
Westfive Design
West Five Labs

(Amador Jaojoco)

Portrait of Amador Jaojoco, coming soon

(About)

Design, color, code

Color management R&D at Apple by day. An independent creative practice since 2019.

I work across marketing, branding, web development and creative strategy, often as the agency or the vendor. My clients are in construction, engineering, medical-legal services, life sciences and healthcare: fields where accuracy matters more than flourish.

My day job is in color: profiling, matching and the trade-offs of getting the same color out of every press. That habit of checking the failure modes carries into everything else, from design tokens to deploy pipelines.

I am now founding West Five Labs, a creative agency for the AI era, with an R&D arm for AI prototyping and agent workflows.

(Experience)

2019 to now

Roles

Download resume (PDF)

  • Aug 2025 to Nov 2026

    Apple

    Color Management R&D Project Manager

    Marcom Print Production, Color Management Team. Color accuracy, profiling and Pantone matching across print production.

    (R&D / Color)

  • 2023 to 2025

    Audacity Health

    Senior Digital Art Director

    Digital art direction for healthcare and life-sciences brands: campaigns, web and interactive work from concept through production.

    (Healthcare)

  • 2019 to now

    Westfive Design

    Creative producer, independent practice

    Branding, web, campaign, environmental and trade-show work for construction, engineering, medical-legal, biotech and media clients.

    (Studio)

  • 2026

    West Five Labs

    Founder

    A creative agency for the AI era. West Five Design for creative consultation, West Five io for AI research and prototyping.

    (Founding)

(Selected work)

Westfive Design

Selected projects

Client preview
  • Motley Bloom, images coming soon

    Motley Bloom

    Designed and built a generative SVG art system and custom builder tools. The beta quiz launch email reached an 85% open rate.

    (Generative / Product)
  • Reaction Biology, images coming soon

    Reaction Biology

    Booth graphics and an interactive 3D booth mockup for ENA 2026 in Barcelona.

    (Trade show / 3D)
  • Spectrum Magazine, images coming soon

    Spectrum Magazine

    Homepage design system and UI kit, handed off to an outside development team as the source of truth.

    (Design systems)
  • BD PIVO Pro, images coming soon

    BD PIVO Pro

    Campaign strategy, competitive analysis and headline concepting, in an agency context.

    (Strategy)
  • Medical-legal expert site, images coming soon

    Medical-legal expert site

    Expert-witness site for a physician client, moving from static HTML to a Sanity CMS build.

    (Web / CMS)

(Skills)

Tools and practice

What I bring to a project

  • Direction

    Art direction, branding, brand guidelines, creative strategy

  • Color

    Color management, color theory, Pantone matching for print production

  • Systems

    UI/UX and design systems: tokens, components, documentation, dev handoff

  • Web

    HTML, CSS, JS, Figma-to-code, Sanity CMS, Cloudflare, Netlify, GitHub deploys

  • Code + AI

    Generative SVG, AI prototyping and agent workflows, local models, Swift and SwiftUI (learning)

  • Production

    Environmental and trade-show graphics, Adobe CC, Illustrator scripting

(Portfolio)

Client preview

Selected work, shared by request

Password

Work is shared privately. Ask for access at arjaojoco@gmail.com.

(Contact) Pacific time

Open to senior art direction, design systems and creative technology roles, and to studio projects.

westfivedesign.com